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NEWS

SMARTPHONE APPLICATION MARKET TO REACH US$15.65 BILLION IN 2013

4 March 2010

An upswing in the market share of “smart” devices, along with an increase in application focus from OEMs, OS developers and mobile network operators will drive yearly app revenues from US$1.94 billion (2009) to US$15.65 billion in only four years, according to our most recent research findings.

The application market’s growth is driven by the widespread push of advanced handset capabilities by the mobile industry and the increasingly-connected global consumer base. This trend will continue, seeing global smartphone users numbering 970 million by the end of 2013.

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NOW AVAILABLE: GLOBAL SMARTPHONE APPLICATION REPORT

22 February 2010

Our new, much anticipated report is now available! Get access to exclusive insights on the corporate smartphone application market, including:

  • Analysis of the current state of the market
  • Successful strategies of “first mover” corporations
  • Actionable best practices for corporate app publishers
  • Detailed information on the capabilities and strengths of major application stores and platforms
  • Specific guiding principles for corporations entering the market

Additional details are available in our “Preview” post.

Please click here for more details.

PREVIEW: GLOBAL SMARTPHONE APPLICATION MARKET 2010

21 January 2010

¹The following article is an abstract from “Global Smartphone Application Market Report 2010”. Update: More details on the newly released report and the available package options available here.

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ONLY 12% OF CORPORATE APPS DESIGNED TO GENERATE REVENUE

6 January 2010

From a close review of the corporate mobile applications currently available in the Apple App Store, we can distinguish four clusters of applications:

Figure 1: Corporate application purpose [%]

Source: r2g internal analysis

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