The Smartphone Application Market has Reached more than 2.2 Billion Dollars in The First Half of 2010

Release of the new market report on the global smartphone application market including key market figures from 1st half year 2010 by research2guidance.
The worldwide smartphone applications market grew more than $2.2 billion dollars within the first six months of 2010. Mobile application download numbers reached a total of 3.8 billion in only 6 months, compared to 3.1 billion… [read more]

Invitation to expert survey: The business potential of mobile application platforms

Multi platform app publishing will become a major trend in 2010/2011. Besides iPhone and Android there are many more mobile application platforms to develop and distribute applications on. Which platform offers the best business potential for my app?, where can I reach my target group best?, what are the main platform advantages and disadvantages I should be aware… [read more]

Are mobile apps the salvation of the publishing industry?

3 principal strategies for traditional publishers entering the smartphone app market -
One of the consequences of the advent of the internet and free online content was the steady decline in revenue that the traditional print media sector has experienced in the last decade. In the first years of the new century the internet offered opportunity, with publishers expecting… [read more]

6 reasons why mobile apps will become as important for companies as corporate websites

Mobile apps have been around for some time and there is a lot of hype around the developing market. But how sustainable is this development, and where does it lead? In summary, our analysis shows that apps will eventually be as important for companies as web pages are today.
The main drivers:
What are the reasons for this optimistic view?… [read more]

App Store Monitoring Q1 2010: Competitors are growing faster than Apple

At the end of 2009 Apple dominated the market for smartphone applications with a 77% market share of all downloads and the highest number of applications. The competition level within the Apple App Store was such that developers began searching for alternative development and distribution platforms. The tendency to publish on multiple and alternative platforms has gained momentum… [read more]

Why iPad won’t, like the iPhone, be an instant success story for Apple

A short note on the upcoming launch of the iPad in April:
The imminent launch of the much hyped iPad by Apple – scheduled for the beginning of April – is giving rise to much speculation about what its ultimate success in the market will be. Projections range between 2m and 10m units to be sold in 2010. In… [read more]

Who Will Win The App Store Race?

The launch of the Apple App Store in 2008 has started an app store race leading to 34 major application stores and hundreds of niche stores in 2009.
Although smartphone applications have been live since 2000, the race for market dominance truly began in 2009 after the success of Apple’s App Store. Before the Apple App Store launch, smartphone… [read more]

Smartphone Application Market To Reach US$15.65 Billion In 2013

An upswing in the market share of “smart” devices, along with an increase in application focus from OEMs, OS developers and mobile network operators will drive yearly app revenues from US$1.94 billion (2009) to US$15.65 billion in only four years, according to our most recent research findings.
The application market’s growth is driven by the widespread push of advanced… [read more]