NEWS: Germany’s most successful mHealth apps are exercise and diet apps

Runtastic dominates the German paid mHealth app market. The majority of successful mHealth apps in Germany help users to track their exercises and their weight loss. Android and iOS users might choose other apps but they still prefer the same mobile use case for mHealth apps. The preference for diet and exercise also does not change according to… [read more]

US top 10 iPhone mHealth apps generate 5.5 Mio. lifetime downloads on average

Today’s most successful free Health & Fitness apps accumulated 5.5 Mio. downloads since their first appearance in the Apple App Store on average. There are significant performance gaps that highlight the importance of choosing the “right” platform, app category and device choice for mHealth publishers. This analysis is part of our new series of benchmarking reports starting with… [read more]

The market for mobile health sensors will grow to $5.6 Billion by 2017

The revenue generated with sensors connecting to an app will reach $5.6 Billion by 2017. The market will grow by 69% (CAGR) over the next 5 years. 61 Mio. sensors will be shipped to mHealth app users in 2017. mHealth apps make more and more use of external sensors. Sensors can track a range of health metrics, such… [read more]

Apple and Android account for 82% of all app downloads but 2013 might be the turning point of the dominance for both platforms

While Apple’s market share of app downloads constantly fell from 81% in 2008 to 39% at the end of 2012, Android’s app downloads increased year over year reaching 42% at the end of 2012. Both platforms now combine 82% of all app downloads. Will this duopoly last for the next years or will the market see another major… [read more]

The market for mHealth app services will reach $26 billion by 2017

mHealth services start to leverage apps to become commercially successful. Although the potential benefits of mHealth solutions have been widely discussed for over a decade, until recently the market never emerged from the trial phase.  Mobile application developers have begun to enable the mHealth industry to successfully monetize their services. The market for mHealth services has now entered… [read more]

Mobile Shopping Apps Generate Less Than 5% of Total e-commerce Revenue

In 2012, the majority of mobile shops made less than 5% of their total e-commerce revenue via the mobile channel. This means that online stores which use a mobile app can expect to earn on average as much as 5% of their e-commerce revenue through the use of m-commerce. The share of companies that make more than 25%… [read more]

In 2012 Smartphone Users Spent US$ 8 billion for Paid Apps in the Top 5 App Platforms

The number of new apps in stores exceeds the demand side. This lowers the revenue and may, in effect, lead to a similar development as on the internet where paid content is not anymore a profitable business model. The market for paid application downloads has reached US$ 8 billion in 2012 in the top 5 app platforms. This… [read more]

News: European mobile application market size reached 1.68 bn. Euro in 2012

The market for mobile applications has become a multi Euro business. In 2012 publishers in the Top 5 European countries will have generated  1.68 bn. Euros with paid application downloads, in-app purchasing and in-app advertising. The growth rate during the initial years is above 140 %. Since 2008 (the initial full year of the new application eco system) the… [read more]

NEWS: Top German iOS app publishers generate 8 times more paid downloads than their Android counterparts

iOS is the dominant paid download platform in Germany. Top 10 iPhone paid app publishers generate 140.000 downloads on average per month whereas Android top 10 publishers only reach 18.000 downloads per month. iOS paid app publishers therefore can rely on different business models because they can expect 8 times more downloads than their Android counterparts. The overall… [read more]

In 2016, India will be amongst the biggest players in the global app market

The prerequisites of the Indian market to become one of the leading app markets are improving rapidly. Today’s leading smartphone app markets, the USA and the top 5 Western EU countries, will lose their dominant positions. The new report on the Smartphone App Market provides details on business opportunities for the Indian market. There are various factors that… [read more]

NEWS: App downloads in Italy will reach 1.5 Bn. in 2013

Italian app download figures have seen continuous growth, and will reach 1.5 bn downloads in 2013. Almost 20% of total downloads in 5 top EU app markets will come from Italy. Italians download more apps and have a greater willingness to pay for an app compared to the European average. The app user base in Italy has grown alongside… [read more]

NEWS: Top 20 iPhone paid apps in Spain generate 10 times more downloads than Android apps

Monthly download numbers for paid apps vary significantly across platforms in Spain. Top app publishers generate 30.000 downloads per month on average on the iOS platform whereas most downloaded Android paid apps only reach 3.000 downloads per month. Spain is the fourth biggest mobile app market in Europe. The Spanish app market revenues grew by more than 170% since… [read more]