NEWS: The app user base in France will reach almost 18 Mio. in 2012

The French app market showed strong growth rates over the last years. Currently there are almost 18 Mio. smartphone, tablet and iPod Touch users that will have downloaded 4-5 apps on average in 2012. The share of paid downloads varies significantly per platform. French iPad user pay for almost every 5th download whereas Android users hardly pay for… [read more]

NEWS: UK app market size will reach 556 Mio. Euro by the end of 2012

Mini series on global app markets: The UK App Market Monitor is the first of a series of reports on several countries within the global mobile apps market. Our mini-series begins with the UK market report and we will release more country reports in the following weeks (see below).   The UK app market is by far the biggest… [read more]

Only few app projects will benefit from using multi-platform development solutions

An ongoing platform and device fragmentation continues to challenge developers, and increases both complexity and cost of mobile application development. 3 approaches to simplify app development At present there are three major approaches to simplify application development: HTML5, multi-platform development tools, and industry specific white-label solutions. Most of these solutions are rather new to the market. Whether or… [read more]

Enterprise smartphones are a Trojan Horse: 64% of all companies accept private smartphones but they are not aware of the consequences.

The ever increasing demand for access to company data on the go has compelled companies to address the complexity of application deployment, device management, security management and user support. These factors will lead mobile device policy setting to become one of the most important decisions for IT departments. The enormous increase of smartphones since 2008 has been mainly… [read more]

80% of China’s households could afford a smartphone by 2017

China’s buoyant middle-class coupled with the availability of low-end, one-thousand Yuan smartphones, could see China’s addressable market reach 80% of its households. China’s strong economic expansion, but slow population growth saw GDP per capita grow on average 9.2% between 1990 and 2010, growth which caused significant increases in disposable income. China has a buoyant middle class, which lags behind… [read more]

Enterprise mobile apps: 200.000 in stores, but only 14% address core enterprise needs

Following the successful adoption of customer-focused mobile applications, companies are increasingly deploying mobile apps to connect to partners and employees. Companies are mainly sourcing these apps through internal or external app development projects. Nonetheless, both established enterprise software vendors and emerging, mobile only vendors have been targeting this market segment by publishing “off the shelf” enterprise mobile apps… [read more]

We are looking for a Senior Consultant

We at research2guidance are a highly specialized market research and consultancy company. We help our customers position themselves in the rapidly changing mobile environment by offering market insights and analytics. We also consult companies on the possibilities of mobile applications for their business. Our industry-recognized mobile app market reports overview the latest trends and developments in the mobile… [read more]

Tablet users will help shape the future mobile app market

Between 2010 and 2011 the global installed base of app consumers increased by 104%. While the installed base of smartphones increased by nearly 274 million, tablets were the fastest growing segment. The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base. Global installed… [read more]

With 50 full catalog app stores, the market has reached its limit. Consolidation has begun.

Over the last 3 years most MNOs and OEMs were aiming to provide app stores with a full range of native apps – some players even ran more than one store at the same time. 2010 was a watershed year for app store openings, only a few of those new entrants, however, have since managed to attract enough… [read more]

US$ 1.3 billion: The market for mHealth applications in 2012

2011 already showed significant growth for the mHealth app market. In 2012 the market size will nearly double.   The smartphone application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison… [read more]

The market for mHealth application reached $US 718 million in 2011

2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications. Since our first mHealth report was published last year, the growth in this market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side, and the doubling… [read more]

The market for mobile app development services reached $US 20.5 billion in 2011

The development service market today is almost 3 times of the size of the application download market. The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion in 2011. App development services became a mass market that has surpassed the app content market by a factor of 3…. [read more]