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We provide market intelligence
on the mobile applications market
The market reports of research2guidance are very valuable for us and our projects.
Prof. Dr. Dieter Lange, Head of Telecom, Media & Network Central Europe, CapgeminiWe have been extremely pleased with the research quality provided.
Chris Öhlund, Head of Digital Media, RingierI rate the report highly. It's one of the best reports I've purchased, well-researched indeed and lots of useful comparison data.
Alexander Davydov, Marketing Manager, SVOX
on the mobile applications market
The market reports of research2guidance are very valuable for us and our projects.Prof. Dr. Dieter Lange, Head of Telecom, Media & Network Central Europe, Capgemini
We have been extremely pleased with the research quality provided.Chris Öhlund, Head of Digital Media, Ringier
I rate the report highly. It's one of the best reports I've purchased, well-researched indeed and lots of useful comparison data.Alexander Davydov, Marketing Manager, SVOX
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Product Description
The report shows the results of an online survey supported by interviews conducted with 82 of "first mover" corporate application publishers. The survey was conducted in the last quarter of 2009.
The participating companies have been selected according to the following criteria:
Examples of participants are: T-Mobile, Financial Times, Navigon, Oracle and AOL.
The participants have been asked to share their experiences of application publishing with the help of the following questions:
The survey results have been validated by telephone interviews.
The survey results are part of the comprehensive “Global Smartphone Application Market Report 2010”.
The participating companies have been selected according to the following criteria:
- Market Success: Participating Organization must have ranked in the Apple App Store’s Top 100 list.
- Company Size: Participants must represent Fortune 1000 companies.
- Industry Coverage: Overall participants must represent a wide range of industries.
Examples of participants are: T-Mobile, Financial Times, Navigon, Oracle and AOL.
The participants have been asked to share their experiences of application publishing with the help of the following questions:
- When Did You Publish Your First Application?
- On Which Platforms Do You Publish Your Applications?
- What Goals Do You Want to Achieve With Your Applications?
- To What Extent Did You Reach Your Goals?
- What Are the Biggest Obstacles to Success?
- How Many Applications Have You Published?
- How Do You Price Your Applications?
- How Many Times Was Your Most Successful Application Downloaded?
- What is the Average Development Budget for Your Applications?
- What is the Average Development Time for Your Application?
- Which of the Following Marketing Channels do You Use and How Effective are They?
- Which Activities Will You Concentrate on Over the Next 12 Months?
- Which Platforms do You Plan to Engage in Over the Next year (2010)?
- What are the Biggest Challenges of a Multi-Market Strategy?
- How Will Your Engagement Level Change Within the Next 12 Months?
- What Would You Do Differently Next Time?
The survey results have been validated by telephone interviews.
The survey results are part of the comprehensive “Global Smartphone Application Market Report 2010”.
Additional Information
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