This report provides in-depth review of 27 major smartphone application stores. Each app store profile is built around screen captures of the store interface and developer portals. From these images, an analysis is provided of the available page elements, showcasing their functionality and assessing the possibilities they provide for users and developers. The objective is to support any corporate application developer in making the decision of where to publish their smartphone application.

Each application store profile includes high-level assessment according to several criteria that can assist with store categorization and evaluation.

• Content: The extent and type of potential downloadable items within a store.
  
• Access: Each store has one or more possible interfaces through which users can access and download content.
  
• Devices: Stores are either single- or multi-platform, and may provide smartphone content only or support both smartphones and feature phones.
  
• Developer Resources: Stores range from simply accepting submissions, to providing a full developer portal that may or may not include a software development kit (SDK).
  
• Maturity: The overall user experience within the store interface is also an important factor for publishers and developers.

The application store detailed profiles are a part of the comprehensive “Global Smartphone Application Market Report 2010”.