This is a collection of Microsoft Power Point slides with figures included in the "Smartphone App Market Trends and Figures
2010-2013 (1st HY 2010 Update)" report.

This package contains these charts:

Number of Applications Published on Market Places (2007-1HY 2010)

• Bar chart providing numbers and growth rates of applications published in application stores (2007 - 1HY 2010).
  

Application Stores Race

• The time-line of 46 major smartphone application store launches since 2000 till mid 2010.
  
• Classifies the app stores by provider: manufacturers, operators and independent stores.

Number of Smartphone Application Stores (2007–2009)

• Number of smartphone application stores in the market in 2007, 2008, 2009 and 1HY 2010.
  
• Number of manufacturers', operators' and independent stores.

Number of Smartphones With Preinstalled or Downloadable Applications Store (2008-2009)

• Total numbers of smartphone devices in 2nd half of 2008, 1st and 2nd half of 2009 and 1st half year of 2010.
  
• Number of smartphone devices with pre-installed or downloadable application store.

Number of Smart Devices by Platform (2008-2010)

• Total numbers of smartphone devices in 2nd half of 2008, 1st and 2nd half of 2009 and 1st half of 2010.
  
• Number of smartphone devices by differen mobile operating systems.
  

Average Application Price per Platform (2007-2009)

• Average smartphone application prices per platform in OS stores, including: Apple, BlackBerry, Windows Mobile, Symbian, Android and Palm.
  
• Average smartphone application prices per platform in all major app stores.
  
• Average market price as a weighted (downloads) average price over all platforms for 2007, 2008 and 2009.

Change in Average Paid Application Price per Platform during 1st HY of 2010

• Average prices of paid applications on different mobile platforms in independent and in original OEM&OS app stores at the end of 2009.
  
• Percentage changes in average prices per platform.
  
• Average prices of paid applications on different mobile platforms in independent and in original OEM&OS app stores at the end of June 2010.
  

Share of Smartphone Application Downloads by Application Store (1HY 2010)

• Split of total applications downloads by store as of the end of 2009.
  
• Shares of major applications stores, including Apple App Store, GetJar, PocketGear, Android and other.

Smartphone Applications Market Size (2007-2009)

• Smartphone application downloads revenue in 2007, 2008 and 2009.
  
• The growth of application market size 2007 till 2009.
  
• Smartphone application market share of manufacturers, operators and independent application stores.

.

Smartphone Applications Market Size (2007-2013)

• Estimated smartphone application download revenue growth from 2007 till 2013.

Growth of Application Downloads Number (Paid and Free) and Installed Base of Application Shoppers (2007-2013)

• Growth of total smartphone application downloads since 2007 till 2013.
  
• Change in share of free and paid application downloads for 2007-2013.
  
• Development of installed smartphone user base for 2007-2013.
  

Average Application Price Change (2007- 2013)

• The developement of average paid smartphone application price from 2007 till 2013.

Key Trends in the Smartphone Application Market (2010-2013)
This chart provides a summary of changes in smartphone application market over the next four years based on these trends:

• Business Model
  
• Application Technology
  
• Platform Dominance
  
• Smartphone Application Store Market Structure
  
• Content