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mNutrition The impact of smartphones on the nutrition industryLook inside

mNutrition The impact of smartphones on the nutrition industry

Price: € 490.00
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€ 490.00
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mNutrition Strategy Paper

Quick Overview

Strategy paper on current app offerings of leading food companies. Future outlook how we will use mobile apps to buy, eat and analyse food and what that means for the nutrition industry

Product Description

The increasing number of smartphone users and the ubiquity of mobile apps offer new opportunities for companies in the nutrition market.

A market observations shows that the most successful apps in the nutrition market come from smaller and specialized developers whereas the large food companies offer apps with focus on games and entertainment.

The presentation analyses the current situation of the nutrition app market and develops scenarios for 2017 – focusing on the impact of apps for the complete food value chain. The presentation includes descriptions of apps from large food companies and best practices for successful nutrition apps.

The presentation:
 Shows the development and growth of the smartphone market
 Describes more than 25 apps of large food companies, best practices for successful apps and promising projects
 Analyses consumer expectations – their expectations when using mNutrition apps
 Shows scenarios for chemical companies, farmers, large food producers, restaurants and fast food companies how the increasing usage of apps will change their role


Download the slides to:
 Get an analysis of the current market for mNutrition apps
 Obtain fresh ideas on the impact apps will have on the food value chain
 Easily drag and drop them into your PowerPoint presentation


Additional Information

Pages 66