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The global digital content is growing exponentially. Traditional business models are changing across the board. What are the ways to monetize mobile apps?
This package was presented in Glasgow Digital 2011 "Monetizing content" congress on March 30th, 2011. It gives an insight in key trends, referring to mobile content business models, and notes key things to look at when going into mobile apps market.
In this 17 slides document you will find:
Overview of app economy before and after Apple's App Store launch
Smartphone apps market size, as a paid app download revenue (2007-2010)
Overview of main existing smartphone app business models
Mobile app comparison by stickiness: retention (as a share of users who still use an app 90 days after installing it) and frequency of use (times per week)
App download distribution in Apple’s App Store
Business potential of mobile app platforms based on results of global application developer survey
Smartphone app download numbers per day and platform in December 2010
Average daily downloads per application, and number of apps in major OEM&OS app stores in December 2010
Guidelines on what to think of when going into the mobile app market
Please contact us if you would like to obtain a PowerPoint deck for this document.