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Media Tablets Market

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Quick Overview

This document highlights the current status of media tablets market and their usage.

It compares the tablet user demographics (age, gender) and user behavior (time spent on tablet, main use-cases, locations where tablets are used,...), provides an overview of tablet apps market.

Product Description

This is the special interest chapter from the second volume of "Smartphone App Market Monitor", released in May 2011.

This 29 PowerPoint slides package contains the key information about media tablets market, dominant tablet vendors, predicted tablet shipments, users gender, age, time spent on device, app download preferences, etc.

By using, comparing and evaluating different sources, this document provides you with a range of analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions.

Table of Contents

Media tablets market overview
  • Media tablets shipped in 2010 (Millions units)
  • Media tablet total shipment in 2010 – 2015 (Million units)
  • Media tablet market share by OS in 2010
  • Media tablets by OS and devices
  • Media tablet price comparison by device features

User demographics and activities
  • Media tablet usage planned vs. actual
  • Percentage of media tablet use by location
  • Average time spent per day: general tablet vs. iPad
  • iPad use by location and physical position at home
  • iPad usage away from home
  • Download behavior comparison: all smartphones, iPhone and iPad users (who have downloaded apps)
  • Share of iPad users who downloaded paid apps from each category
  • User demographics comparison by gender: iPad vs. iPhone
  • User demographics comparison by age: iPad vs. iPhone

Media tablet apps overview
  • App store comparison: iPad Vs. iPhone
  • Share of paid and free apps comparison: iPad vs. iPhone
  • Average displayed paid app price
  • iPad and iPhone apps per category

Additional Information

Pages 29