The smartphone app market is dynamic in a way not seen before in the mobile world. For over three years research2guidance has been following the changes in the market, while developing better ways to understand and interpret those changes. By comparing and evaluating different sources, the “Smartphone App Market Monitor” seeks to provide the most comprehensive picture of the app market available.

To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.

Additionally, all graphs and tables come as a PowerPoint (2007-2012) slide package which allows content to be easily dragged-and- dropped into presentations.

Benefits of the Smartphone App Market Monitor:

• Immediate usage: Content is presented in charts and graphs for easy interpretation.
  
• Stay updated: Renewed Quarterly.
  
• Save time: Comes as PPT slides can be easily dragged and dropped into presentations.
  
• One source for: Market share data, users, downloads, prices, app stores and much more.
  
• Growing content base: Research areas are constantly extended.
  
• High quality: Content is backed up by more than one source to insure high quality of results.
  

Stay updated on the smartphone application market!
Vol.7 of the report features special sections on India's smartphone and app market.




Table of Contents
1 PREFACE
2 QUARTERLY UPDATE ON THE SMARTPHONE MARKET
2.1 NEW AND NOTEWORTHY: WHAT HAS HAPPENED IN THE MOBILE INDUSTRY?
2.2 KEY FACTS SUMMARY FROM Q2 2012:
2.3 GLOBAL SMARTPHONE MARKET (PENETRATION, MARKET SHARES AND SHIPMENTS)
2.3.1 Overview: Q2 2012
2.4 APP STORE PERFORMANCE BENCHMARKING
2.4.1 App store launches (2000 – Q2 2012)
2.4.2 Development of app numbers and app store market shares
2.4.3 Quarterly app numbers for major application stores
2.4.4 Average app prices in major app stores
2.4.5 Download volumes monitoring
2.4.6 App number changes per category in Apple, Android and BlackBerry application stores
2.5 DETAILED APP STORE FACTS AND FIGURES (Q1 2009 – Q2 2012)
2.5.1 Overview of leading OEM&OS application stores
2.5.2 Overview of leading full catalog independent application stores
2.5.3 Overview of MNO application stores
2.5.4 Niche app store market overview
2.6 SMARTPHONE APPLICATIONS MARKET SIZE
2.6.1 User base
2.6.2 App downloads
2.6.3 App revenue
3 SPECIAL INTEREST CHAPTER: INDIA’S SMARTPHONE AND APP MARKETS
3.1 INDIAN APP AND SMARTPHONE MARKETS
3.1.1 Overview of India´s economy
3.1.2 India’s smartphone shipments and market shares
3.1.3 Smartphone users and 3G Penetration in India
3.1.4 Indian smartphone market share by OS
3.1.5 Overview of India’s smartphone usage
3.1.6 Indian app store landscape
3.1.7 Average app Indian prices
4 APPENDIX
4.1 SPECIAL INTEREST SECTION LIBRARY:
4.1.1 Smartphone user demographics:
4.1.2 Media tablet market:
4.1.3 Mobile retail market:
4.1.4 Mobile payment market:
4.1.5 App market dynamics 2010-2011:
4.1.6 China app market:
4.2 ABOUT RESEARCH2GUIDANCE


List of Figures
FIGURE 1: SMARTPHONE SHARE OF GLOBAL MOBILE DEVICE SHIPMENTS (Q1 2007 - Q2 2012)
FIGURE 2: NUMBER OF SMARTPHONES SHIPPED PER PLATFORM (Q4 2008 - Q2 2012)
FIGURE 3: MARKET SHARE SMARTPHONE OPERATING SYSTEMS BY SHIPMENTS (Q2 2009 - Q2 2012)
FIGURE 4: NUMBER OF SMARTPHONE APPLICATION STORES (2007 - Q2 2012)
FIGURE 5: APP STORES’ LIFE CYCLE (2000 – Q2 2012)
FIGURE 6: NUMBER OF APPLICATIONS PUBLISHED IN MARKETPLACES (2007 - Q2 2012)
FIGURE 7: NUMBER OF APPLICATIONS PER PLATFORM (Q4 2008 – Q2 2012)
FIGURE 8: NUMBER OF APPLICATIONS PER PLATFORM IN SMALLER STORES (Q3 2009 - Q2 2012)
FIGURE 9: NEWLY ADDED APPLICATIONS PER PLATFORM (Q1 2009 - Q2 2012)
FIGURE 10: NEWLY ADDED APPLICATIONS PER PLATFORM IN SMALLER STORES
FIGURE 11: AVERAGE DISPLAYED PAID APPLICATION PRICE IN OFFICIAL OEM&OS APPLICATION STORES (Q1 2010 – Q2 2012)
FIGURE 12: AVERAGE TOTAL DAILY DOWNLOADS PER APPLICATION STORE (IN MILLIONS) (Q4 2009 – Q2 2012)
FIGURE 13: AVERAGE TOTAL DAILY DOWNLOADS IN SMALLER STORES (IN MILLIONS)
FIGURE 14: AVERAGE DAILY DOWNLOADS PER APP (Q4 2009 – Q2 2012)
FIGURE 15: APPLICATION STORE SHARE OF TOTAL APPLICATION DOWNLOADS PER PERIOD (2008 – Q2 2012)
FIGURE 16: TOP TEN APPLE’S APP STORE CATEGORIES AND CAGR (Q2 2011 AND Q2 2012)
FIGURE 17: TOP TEN GOOGLE PLAY CATEGORIES AND CAGR (Q2 2011 AND Q2 2012)
FIGURE 18: TOP TEN BLACKBERRY APP WORLD CATEGORIES AND CAGR (Q2 2011 AND Q2 2012)
FIGURE 19: NICHE APP STORE LAUNCHES BY TYPE (1999 – Q2 2012)
FIGURE 20: NICHE STORES BY TYPE (Q2 2012)
FIGURE 21: INSTALLED BASE OF APPLICATION SHOPPERS* (IN MILLIONS) (2007 – Q2 2012)
FIGURE 22: TOTAL SMARTPHONE APPLICATION DOWNLOADS (IN MILLIONS) (2007 – Q2 2012)
FIGURE 23: PAID SMARTPHONE APPLICATION DOWNLOAD REVENUE (IN MILLION USD) (2007 – Q2 2012)
FIGURE 24: INDIAN AVERAGE MONTHLY SALARY COMPARED WITH GERMANY, US AND CHINA
FIGURE 25: COMPARISON BETWEEN THE INDIAN AVERAGE MONTHLY SALARY AND THE MOST POPULAR SMARTPHONE (Q2 2012)
FIGURE 26: GAIN-LOSS OF SMARTPHONE MARKET SHARE FROM 2012 TO 2016
FIGURE 27: SMARTPHONE USER PENETRATION (Q1 2012)
FIGURE 28: PERCENTAGE OF FEATURED PHONES AND SMARTPHONES USERS IN URBAN AREAS OF INDIA (Q1 2012)
FIGURE 29: SMARTPHONE PENETRATION ACCORDING SOCIO ECONOMIC CLASS (Q1 2012)
FIGURE 30: INDIA’ 3G PENETRATION RATE AS PERCENTAGE OF THE TOTAL POPULATION
FIGURE 31: INDIAN SMARTPHONE MARKET SHARE BY OS (BY UNITS) 2011 - 2012
FIGURE 32: SMARTPHONE USERS BY GENDER AND BY AGE (Q2 2012)
FIGURE 33: ACCESS TO INTERNET VIA SMARTPHONE AND ITS USAGE PER DAY (Q1 2012)
FIGURE 34: HOURS SPENT PER MONTH BY USERS BY ACTIVITY (Q1 2012)
FIGURE 35: COMPARISON BETWEEN THE AVERAGE APP PRICES FOR ITUNES AND ANDROID IN INDIA AND GLOBALLY (Q2 2012)


List of Tables
TABLE 1: NUMBER OF SMARTPHONES (IN MILLIONS) SHIPPED PER PLATFORM (Q1 2009 - Q2 2012)
TABLE 2: SMARTPHONE OPERATING SYSTEMS’ MARKET SHARE BY SHIPMENTS (Q1 2009 - Q2 2012)
TABLE 3: AVERAGE DISPLAYED PAID APPLICATION PRICE (IN US DOLLARS) IN OFFICIAL OEM&OS APPLICATION STORES
(Q4 2009 - Q2 2012)
TABLE 4: AVERAGE TOTAL DAILY DOWNLOADS PER APPLICATION STORE (IN MILLIONS)
TABLE 5: AVERAGE DAILY DOWNLOADS PER APP (Q1 2010 – Q2 2012)
TABLE 6: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (APPLE APP STORE) (Q2 2011 - Q2 2012)
TABLE 7: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (GOOGLE PLAY)
TABLE 8: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (BLACKBERRY APP WORLD) (Q2 2011 - Q2 2012)
TABLE 9: APPLICATION STORES LIST (Q2 2012)
TABLE 10: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (1/3)
TABLE 11: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (2/3)
TABLE 12: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (3/3)
TABLE 13: KEY FACTS AND FIGURES OF MAJOR INDEPENDENT FULL-CATALOGUE STORES (1/2)
TABLE 14: KEY FACTS AND FIGURES OF MAJOR INDEPENDENT FULL-CATALOGUE STORES (2/2)
TABLE 15: MNO APPLICATION STORES MONITOR: KEY FACTS AND FIGURES (1/2)
TABLE 16: MNO APPLICATION STORES MONITOR: KEY FACTS AND FIGURES (2/2)
TABLE 17: NICHE APP STORES CLASSIFICATION (Q2 2012)
TABLE 18: COUNTRY-LEVEL SMARTPHONE RANKINGS FOR 2012 AND 2016 (BASED ON SHIPMENTS)
TABLE 19: INDIA´S MNOS OPERATED APP STORES: KEY FACTS AND FIGURES (Q3 2012)