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Smartphone App Market Monitor: Italy

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Smartphone App Market Monitor: Italy

Quick Overview

Italian app download figures have seen continuous growth, and will reach 1.5 bn downloads in 2013. Almost 20% of total downloads in 5 top EU app markets will come from Italy. Italians download more apps and have a greater willingness to pay for an app compared to the European average.
The app user base in Italy has grown alongside with the download numbers. The number of smartphone, tablet and iPod users who downloaded an app grew by 145% CAGR over the last 5 years.

Read this report if you want to educate yourself about market size, mobile subscribers, mobile penetration, user demographics, user behavior, user habits, etc.

Product Description

Why read the report?
Save time and “copy and paste” PowerPoint slides directly into your presentation

What is in the report?
All relevant facts about the French app market in easy to understand graphics

Who should read the report?
Facts for consultants, strategy heads, business developers, marketing managers and app developers


TABLE OF CONTENTS:
App user base 2008 – 2013
- How Italy became the number 3 app country in Europe
- Learn how big the app user base is including tablets and iPod Touch users

App downloads 2008 – 2013
- See the growing download number not only on Apple App Store but also on more than 50 app stores

App market revenue 2008 – 2013
- Total app market revenue from paid downloads and in-App advertisement

Smartphone OS app download market share (Q2 2012)
- See where app users download their apps.
Covering more than 50 app stores, not only the big 3
- See where the Italy market differs from the other EU countries

Share of paid download in Italy
- Learn what share of total downloads is reached with paid apps in Italy

Share of paid downloads per platform
- See the big differences in paid app download share on major platforms: iPhone, iPad, Android and WP7

Share of downloads of apps with In-App Purchase in Italy
- Learn how big the share of apps using In-App Purchase in Italy is and
- What share they have on total downloads in Italy

Apps average prices per platform
- Understand the pricing differences of paid apps on major app platforms
- Get valuable input for your business plan

Average monthly downloads of a Top 10 app publisher per platform (paid)
- See how many downloads the most successful app publisher in Italy make with paid apps on each major platform

Average monthly downloads of a Top 10 app publisher per platform (free)
- Learn how many downloads the most successful app publisher in Italy make with free apps on each major platform

Average monthly downloads of Top 20 downloaded apps (paid)
- Learn how many downloads a paid app has to make in order to stay in the Top 20
- See the big differences of major platforms

Average monthly downloads of Top 20 downloaded apps (free)
- Learn how many downloads a free app has to make in order to stay in the Top 20



This is the fourth report of a series about different countries of the global mobile apps market.
The series includes the following countries:
- France App Market Monitor
- UK App Market Monitor
- Spain App Market Monitor
- Italy App Market Monitor
- Germany App Market Monitor

Additional Information

Pages 16