The smartphone app market is dynamic in a way not seen before in the mobile world. For over three years research2guidance has been following the changes in the market, while developing better ways to understand and interpret those changes. By comparing and evaluating different sources, the “Smartphone App Market Monitor” seeks to provide the most comprehensive picture of the app market available.

To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner. The 49 pages presentation contains 25 figures and 18 tables.

In this product version the Smartphone App Market Monitor comes as a PPT report and it contains all graphs and tables that can be found also in the PDF report.

Benefits of the Smartphone App Market Monitor:

• Immediate usage: Content is presented in charts and graphs for easy interpretation.
  
• Stay updated: Renewed Quarterly.
  
• One source for: Market share data, users, download numbers, prices, app stores and much more.
  
• Growing content base: Research areas are constantly extended.
  
• High quality: Content is backed up by more than one source to insure high quality of results.
  

TABLE OF CONTENTS
1 PREFACE
2 QUARTERLY UPDATE ON THE SMARTPHONE MARKET
2.1 NEW AND NOTEWORTHY: WHAT HAS HAPPENED IN THE MOBILE INDUSTRY?
2.2 KEY FACTS SUMMARY FROM Q3 2012
2.3 GLOBAL SMARTPHONE MARKET (PENETRATION, MARKET SHARES AND SHIPMENTS)
2.3.1 Overview: Q3 2012
2.4 APP STORE PERFORMANCE BENCHMARKING
2.4.1 App store launches (2000 – Q3 2012)
2.4.2 Development of app numbers and app store market shares
2.4.3 Quarterly app numbers for major application stores
2.4.4 Average app prices in major app stores
2.4.5 Download volumes monitoring
2.4.6 App number changes per category in Apple, Android and BlackBerry application stores
2.5 DETAILED APP STORE FACTS AND FIGURES (Q1 2009 – Q3 2012)
2.5.1 Overview of leading OEM&OS application stores
2.5.2 Overview of leading full catalog independent application stores
2.5.3 Overview of MNO application stores
2.5.4 Niche app store market overview
2.6 SMARTPHONE APPLICATIONS MARKET SIZE
2.6.1 User base
2.6.2 App downloads
2.6.3 App revenue
3 APPENDIX
3.1 SPECIAL INTEREST SECTION LIBRARY:
3.1.1 Smartphone user demographics:
3.1.2 Media tablet market:
3.1.3 Mobile retail market:
3.1.4 Mobile payment market:
3.1.5 App market dynamics 2010-2011:
3.1.6 China app market:
3.2 ABOUT RESEARCH2GUIDANCE

LIST OF FIGURES
FIGURE 1: SMARTPHONE SHARE OF GLOBAL MOBILE DEVICE SHIPMENTS
FIGURE 2: NUMBER OF SMARTPHONES SHIPPED PER PLATFORM
FIGURE 3: MARKET SHARE SMARTPHONE OPERATING SYSTEMS BY SHIPMENTS
FIGURE 4: TOP 5 SMARTPHONE VENDORS’ MARKET SHARE (Q3 2011 AND Q3 2012)
FIGURE 5: NUMBER OF SMARTPHONE APPLICATION STORES (2007 – Q3 2012)
FIGURE 6: APP STORES’ LIFE CYCLE (2000 – Q3 2012)
FIGURE 7: NUMBER OF APPLICATIONS PUBLISHED IN MARKETPLACES (2007 – Q3 2012)
FIGURE 8: NUMBER OF APPLICATIONS PER PLATFORM (Q4 2008 – Q3 2012)
FIGURE 9: NUMBER OF APPLICATIONS PER PLATFORM IN SMALLER STORES
FIGURE 10: NEWLY ADDED APPLICATIONS PER PLATFORM (Q1 2009 – Q3 2012)
FIGURE 11: NEWLY ADDED APPLICATIONS PER PLATFORM IN SMALLER STORES
FIGURE 12: AVERAGE DISPLAYED PAID APPLICATION PRICE IN OFFICIAL OEM & OS APPLICATION STORES (Q1 2010 – Q3 2012)
FIGURE 13: AVERAGE TOTAL DAILY DOWNLOADS PER APPLICATION STORE (IN MILLIONS) (Q4 2009 – Q3 2012)
FIGURE 14: AVERAGE TOTAL DAILY DOWNLOADS IN SMALLER STORES (IN MILLIONS)
FIGURE 15: AVERAGE DAILY DOWNLOADS PER APP (Q4 2009 – Q3 2012)
FIGURE 16: APPLICATION STORE SHARE OF TOTAL APPLICATION DOWNLOADS PER PERIOD (2008 – Q3 2012)
FIGURE 17: TOP TEN APPLE’S APP STORE CATEGORIES AND CAGR (Q3 2011 AND Q3 2012)
FIGURE 18: TOP TEN GOOGLE PLAY CATEGORIES AND GROWTH (Q3 2011 AND Q3 2012)
FIGURE 19: TOP TEN BLACKBERRY APP WORLD CATEGORIES AND GROWTH
FIGURE 20: NICHE APP STORE LAUNCHES BY TYPE (1999 – Q3 2012)
FIGURE 21: NICHE STORES BY TYPE (Q3 2012)
FIGURE 22: INSTALLED BASE OF APPLICATION SHOPPERS* (IN MILLIONS) (2007 – Q3 2012)
FIGURE 23: INSTALLED BASE OF APPLICATION USERS BY DEVICE TYPE (Q3 2012)
FIGURE 24: TOTAL SMARTPHONE APPLICATION DOWNLOADS (IN MILLIONS) (2007 – Q3 2012)
FIGURE 25: PAID SMARTPHONE APPLICATION DOWNLOAD REVENUE (IN MILLION USD) (2007 – Q3 2012)

LIST OF TABLES
TABLE 1: NUMBER OF SMARTPHONES (IN MILLIONS) SHIPPED PER PLATFORM
TABLE 2: SMARTPHONE OPERATING SYSTEMS’ MARKET SHARE BY SHIPMENTS (Q1 2009 – Q3 2012)
TABLE 3: TOP 5 SMARTPHONE VENDORS’ SHIPMENTS (UNITS IN MILLIONS)
TABLE 4: AVERAGE DISPLAYED PAID APPLICATION PRICE (IN US DOLLARS) IN OFFICIAL OEM &OS APPLICATION STORES (Q3 2009 - Q3 2012)
TABLE 5: AVERAGE TOTAL DAILY DOWNLOADS PER APPLICATION STORE (IN MILLIONS)
TABLE 6: AVERAGE DAILY DOWNLOADS PER APP (Q1 2010 – Q3 2012)
TABLE 7: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (APPLE APP STORE) (Q3 2011 – Q3 2012)
TABLE 8: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (GOOGLE PLAY)
TABLE 9: NUMBER OF APPS PER CATEGORY, NEW ADDS AND GROWTH RATES (BLACKBERRY APP WORLD) (Q3 2011 – Q3 2012)
TABLE 10: APPLICATION STORES LIST (Q3 2012)
TABLE 11: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (1/3)
TABLE 12: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (2/3)
TABLE 13: KEY FACTS AND FIGURES OF MAJOR OS&OEM APPLICATION STORES (3/3)
TABLE 14: KEY FACTS AND FIGURES OF MAJOR INDEPENDENT FULL-CATALOGUE STORES (1/2)
TABLE15: KEY FACTS AND FIGURES OF MAJOR INDEPENDENT FULL-CATALOGUE STORES (2/2)
TABLE 16: MNO APPLICATION STORES MONITOR: KEY FACTS AND FIGURES (1/2)
TABLE 17: MNO APPLICATION STORES MONITOR: KEY FACTS AND FIGURES (2/2)
TABLE 18: NICHE APP STORES CLASSIFICATION (Q3 2012)