The smartphone application market is dynamic in a way not seen before in the mobile world. For more than three years we have been following the changes in the mobile apps market. The goal of the Smartphone App Market Monitor is to develop better ways to understand and interpret those changes. By comparing and evaluating different sources, the “Smartphone App Market Monitor” provides a comprehensive picture of the current status of the app market.

The Smartphone App Market Monitor is updated and extended quarterly in order to keep up with the latest trends, amend and revise forecasts as well as inform readers about key topics. It will help the reader to support internal discussions and business decisions. Its content is presented in graphs and tables to make it a key tool for any app publisher, app developer, app store and platform owner. This 50 slides PPT deck contains 34 figures and 15 tables.

This is the PPT version of the Smartphone App Market Monitor. In addition we offer a PDF version of the report wich contains additional written explanation.


Benefits of the Smartphone App Market Monitor:

• Immediate usage: Content is presented in charts and graphs for easy interpretation.
  
• Stay updated: Renewed Quarterly.
  
• One source for: Market share data, users, download numbers, prices, app stores and much more.
  
• Growing content base: Research areas are constantly extended.
  
• High quality: Content is backed up by more than one source to insure high quality of results.
  

Stay updated on the smartphone application market!
Vol.5 features special sections on the evolution of the app market 2010-2011.

Our previous Smartphone App Market Monitor reports have been divided into a market monitor chapter and a special interest chapter. In this special edition (Volume 5), we integrate insights on the evolution of the market into each of the report’s sections.

List of Figures
Figure 1: Smartphone share of global mobile device shipments (2007 Q1 - 2011 Q4)
Figure 2: Number of smartphones shipped per platform (2008 Q3 - 2011 Q4)
Figure 3: Market share smartphone operating systems by shipments (2009 Q1 - 2011 Q4)
Figure 4: Growth in total mobile sales and total smartphone sales (2010 to 2011)
Figure 5: Smartphone market share by manufacturer (2010 to 2011)
Figure 6: Global smartphone sales to end users by OS (2010 to 2011)
Figure 7: New app store launches (2000 - 2011 Q4)
Figure 8: Number of smartphone application stores (2007 - 2011 Q4)
Figure 9: Number of applications published in marketplaces (2007 - 2011 Q4)
Figure 10: Number of applications per platform (2008 Q3 - 2011 Q4)
Figure 11: Number of applications per platform in smaller stores (2008 Q3 - 2011 Q4)
Figure 12: Newly added applications per platform (2008 Q3 - 2011 Q4)
Figure 13: Newly added applications per platform in smaller stores (2009 Q2 - 2011 Q4)
Figure 14: Developer interest vs. platform market share
Figure 15: Average displayed paid application price in official OEM&OS application stores (2009 Q4 - 2011 Q4)
Figure 16: Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q4)
Figure 17: Average total daily downloads in smaller stores (in millions) (2009 Q4 - 2011 Q4)
Figure 18: Average daily downloads per app (2009 Q4 - 2011 Q4)
Figure 19: Application store share of total application downloads per period (2008 - 2011 Q4)
Figure 20: Number of apps per category, new adds and growth rates (BlackBerry App World) (2010 Q4 - 2011 Q4)
Figure 21: App store race closures and slow downs
Figure 22: Top ten apple app store categories (Q4 2010 and Q4 2011)
Figure 23: Top ten apple android store categories (Q4 2010 and Q4 2011)
Figure 24: Top ten blackberry app store categories (Q4 2010 and Q4 2011)
Figure 25: Niche stores classification (2011 Q4)
Figure 26: Niche app store launches by type (1999 - 2011)
Figure 27: Niche stores by type (2011 Q4)
Figure 28: Installed base of application shoppers* (in Millions) (2007 - 2011 Q4)
Figure 29: Total smartphone application downloads (in millions) (2007 - 2011 Q4)
Figure 30: Paid smartphone application download revenue (in million USD) (2007 - 2011 Q4)
Figure 31: Installed base of application shoppers by device type (2010 and 2011)
Figure 32: Paid smartphone application download revenue market share by store type (2010 and 2011)
Figure 33: Total app downloads (2010 to 2011 quarter comparison)
Figure 34: Smartphone shipment comparison per quarter for android, symbian and ios (2010 and 2011)


List of Tables
Table 1: Number of smartphones (in millions) shipped per platform (2008 Q3 - 2011 Q4)
Table 2: Smartphone operating systems’ market share by shipments (2009 Q1 - 2011 Q4)
Table 3: Average displayed paid application price in official OEM&OS application stores (2009 Q4 - 2011 Q4)
Table 4: Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q4)
Table 5: Average daily downloads per app (2009 Q4 - 2011 Q4)
Table 6: Number of apps per category, new adds and growth rates (Apple App Store) (2010 Q4 - 2011 Q4)
Table 7: Number of apps per category, new adds and growth rates (Android Market) (2010 Q4 - 2011 Q4)
Table 8: Application stores list (2011 Q4)
Table 9: Key facts and figures of major OS&OEM application stores (1/3)
Table 10: Key facts and figures of major OS&OEM application stores (2/3) (2009 Q1 - 2011 Q4)
Table 11: Key facts and figures of major OS&OEM application stores (3/3) (2009 Q1 - 2011 Q4)
Table 12: Key facts and figures of major independent full-catalogue stores (1/2)
Table 13: Key facts and figures of major independent full-catalogue stores (2/2)
Table 14: MNO application stores monitor: key facts and figures (1/2)
Table 15: MNO application stores monitor: key facts and figures (2/2)