We provide market intelligence on the mobile applications market
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The “Top 5 EU App Market Monitor“ provides an actual status on the European App Market by highlighting revenue of app download, in-app advertisement, download numbers, app user base in top five EU countries and much more. It provides insights on market sizes, business models, app prices and more in Germany, UK, France, Spain, and Italy. In addition the monitor gives details on download numbers for top app publishers and apps per country.
The top 5 EU app market revenues grew by more than 140% since 2008 (CAGR) so that revenue size record 1.68 bn. Euro in 2012. Revenues app downloads and in-app advertisement vary significantly across Germany, Spain, UK, France, and Italy.
What is in the report?
All relevant facts about the top 5 European app markets in easy to understand graphics
Why read the report?
Save time and “copy and paste” PowerPoint slides directly into your presentation
Who should read the report?
Facts for consultants, strategy heads, business developers, marketing managers and app developers
TABLE OF CONTENTS: App user base 2008 – 2013
• App country ranking among EU Top5
• Learn how big the app user base is including tablets and iPod Touch users
App downloads 2008 – 2013
• See the growing download number not only on Apple App Store but also on more than 50 app stores
App market revenue 2008 – 2013
• Total app market revenue from paid downloads and in-App advertisement
Smartphone OS app download market share (Q2 2012)
• See where app users download their apps.
• Covering more than 50 app stores
Share of paid download
• Learn what share of total downloads is reached with paid apps in EU Top5
Share of paid downloads per platform
• See the big differences in paid app download share on major platforms: iPhone, iPad, Android and WP7
Share of downloads of apps with In-App Purchase in EU Top5
• Learn how big the share of apps using In-App Purchase in EU Top5 is and
• What share they have on total downloads in EU Top5
Apps average prices per platform
• Understand the pricing differences of paid apps on major app platforms
• Get valuable input for your business plan
Average monthly downloads of a Top 10 app publisher per platform (paid)
• See how many downloads the most successful app publisher in EU Top5 make with paid apps on each major platform
Average monthly downloads of a Top 10 app publisher per platform (free)
• Learn how many downloads the most successful app publisher in EU Top5 make with free apps on each major platform
Average monthly downloads of Top 20 downloaded apps (paid)
• Learn how many downloads a paid app has to make in order to stay in the Top 20
• See the big differences of major platforms
Average monthly downloads of Top 20 downloaded apps (free)
• Learn how many downloads a free app has to make in order to stay in the Top 20