This report is a consolidation of the most important trends in the smartphone application market. It analyzes today's market sizes, including figures from first six months of 2010, and provides market projections until 2013.

Smartphone applications have become one of the hottest topics inside and outside the mobile industry. Still the market is in its infancy. Comprehensive information about the market is rare. To provide a solid background for decision makers, this report explains the drivers behind the hype, analysis key trends and provides a set of key market figures until 2013.

The first section of the report describes the developments of the smartphone application market until mid 2010. This includes:

• Overview of smartphone applications number growth between 2007 and 2010.
  
• Total downloads numbers 1HY 2010
  
• Number of app stores 2007 - 2010
  
• Growth of pre-installed and downloadable app stores 2007 - 2010
  
• History of app stores launches between 2000 and 2009
  
• App market revenue for paid app downloads 2007 - 2010
  
• App price development for major platforms 2007 - 2010
  
• Main drivers for market growth 2000 - 2010

The second part of the report forecasts market figures and trends. This includes:

• Projections of mobile application market size till 2013
  
• Estimated numbers of smartphone application consumers for 2010 - 2013
  
• Smartphone application market revenue forecast 2010 - 2013
  
• Projections for download numbers of paid and free applications 2010 - 2013
  
• Average price development.

This section also explains the key trends in brief which will shape the app market in the next four years. This covers the development of the business models, the changes in the applied technologies to develop applications, the future of different platform types and the changes of the market structure.

The smartphone app market trends and figures are a part of the comprehensive “Global Smartphone Application Market Report 2010 (Update: 1st Half Year 2010)”.